Follow along as Valkyrie's Head of Portfolio Management, Bill Cannon, highlights a notable "byte" from the markets each week.
Starbucks is part of a daily routine in getting that nice (and maybe necessary) cup of joe every morning. The Starbucks Rewards app provides a convenient, efficient, and customizable ordering process, while awarding loyal customers points to redeem for more coffee related products.
Already considered one of the most popular mobile payment apps, members will be offered Starbucks Odyssey, a new experience powered by Web3 technology that will offer Starbucks Rewards members and Starbucks partners (employees) in the US the opportunity to earn and purchase digital collectible assets that will unlock access to new benefits and immersive coffee experiences. The program has already started registration, and users can join the waitlist now. Starbucks is one of the first companies to integrate non-fungible tokens (NFTs) with an industry-leading loyalty program at scale, while creating a digital community that will enable new ways for Starbucks to engage with its members and its partners.
This integration is welcomed by the crypto community as the easily accessible engagement will provide an introduction to most coffee drinkers, welcoming new users into a "journey" where interaction leads to NFT rewards. Read about the exciting new direction here: